{"title":"Trend Up","description":"\u003cp data-start=\"154\" data-end=\"588\"\u003e\u003cstrong data-start=\"154\" data-end=\"166\"\u003eTrend Up\u003c\/strong\u003e rappresenta l’autentica esperienza italiana dedicata alla \u003cstrong data-start=\"225\" data-end=\"261\"\u003ebellezza e alla cura dei capelli\u003c\/strong\u003e. Con una filosofia basata su qualità, ricerca e creatività, il brand offre soluzioni professionali pensate per valorizzare ogni tipo di capello. Le formulazioni Trend Up combinano ingredienti selezionati e tecnologie innovative per garantire performance elevate, massima protezione e risultati visibili fin dal primo utilizzo.\u003c\/p\u003e\n\u003cp data-start=\"590\" data-end=\"919\"\u003e \u003c\/p\u003e","products":[{"product_id":"shampoo-trend-up-color-lock","title":"Trend Up Shampoo Color Lock Lt","description":"\u003ch3 data-start=\"96\" data-end=\"170\"\u003eColor Lock Shampoo TREND UP – Protezione Colore e Brillantezza Intensa\u003c\/h3\u003e\n\u003cp data-start=\"172\" data-end=\"513\"\u003e\u003cstrong data-start=\"172\" data-end=\"203\"\u003eColor Lock Shampoo TREND UP\u003c\/strong\u003e è lo \u003cstrong data-start=\"209\" data-end=\"255\"\u003eshampoo professionale per capelli colorati\u003c\/strong\u003e studiato per \u003cstrong data-start=\"269\" data-end=\"326\"\u003eproteggere, fissare e prolungare la durata del colore\u003c\/strong\u003e. La sua formula avanzata aiuta a \u003cstrong data-start=\"360\" data-end=\"418\"\u003esigillare i pigmenti all’interno della fibra capillare\u003c\/strong\u003e, riducendo lo sbiadimento e mantenendo il colore \u003cstrong data-start=\"468\" data-end=\"500\"\u003eintenso, luminoso e vibrante\u003c\/strong\u003e più a lungo.\u003c\/p\u003e\n\u003cp data-start=\"515\" data-end=\"673\"\u003eIdeale per l’uso frequente, deterge delicatamente senza aggredire il capello, lasciandolo \u003cstrong data-start=\"605\" data-end=\"636\"\u003emorbido, vitale e brillante\u003c\/strong\u003e tra un trattamento colore e l’altro.\u003c\/p\u003e\n\u003cp data-start=\"675\" data-end=\"701\"\u003e\u003cstrong data-start=\"675\" data-end=\"699\"\u003eBenefici principali:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"702\" data-end=\"971\"\u003e\n\u003cli data-start=\"702\" data-end=\"748\"\u003e\n\u003cp data-start=\"704\" data-end=\"748\"\u003e\u003cstrong data-start=\"704\" data-end=\"724\"\u003eFissa i pigmenti\u003c\/strong\u003e nella fibra capillare\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"749\" data-end=\"798\"\u003e\n\u003cp data-start=\"751\" data-end=\"798\"\u003e\u003cstrong data-start=\"751\" data-end=\"786\"\u003ePreserva l’intensità del colore\u003c\/strong\u003e nel tempo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"799\" data-end=\"849\"\u003e\n\u003cp data-start=\"801\" data-end=\"849\"\u003e\u003cstrong data-start=\"801\" data-end=\"826\"\u003eRiduce lo sbiadimento\u003c\/strong\u003e dei capelli colorati\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"850\" data-end=\"913\"\u003e\n\u003cp data-start=\"852\" data-end=\"913\"\u003e\u003cstrong data-start=\"852\" data-end=\"885\"\u003eProlunga la durata del colore\u003c\/strong\u003e tra un servizio e l’altro\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"914\" data-end=\"971\"\u003e\n\u003cp data-start=\"916\" data-end=\"971\"\u003eDona \u003cstrong data-start=\"921\" data-end=\"958\"\u003elucentezza, vitalità e morbidezza\u003c\/strong\u003e ai capelli\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"973\" data-end=\"1067\"\u003ePerfetto per chi desidera \u003cstrong data-start=\"999\" data-end=\"1066\"\u003ecapelli colorati sempre brillanti, protetti e dall’aspetto sano\u003c\/strong\u003e.\u003c\/p\u003e","brand":"TREND UP","offers":[{"title":"Default Title","offer_id":50954339058011,"sku":null,"price":7.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8400\/9307\/files\/Progettosenzatitolo-2026-01-08T110732.638.png?v=1769271970"},{"product_id":"mask-trend-up-color-lock","title":"Trend UP Mask Color Lock","description":"\u003ch3 data-start=\"123\" data-end=\"219\"\u003eTrattamento Post Servizio Colore – Sigillante a pH Acido per Capelli Colorati e Decolorati\u003c\/h3\u003e\n\u003cp data-start=\"221\" data-end=\"567\"\u003eIl \u003cstrong data-start=\"224\" data-end=\"260\"\u003eTrattamento Post Servizio Colore\u003c\/strong\u003e è un \u003cstrong data-start=\"266\" data-end=\"306\"\u003etrattamento professionale a pH acido\u003c\/strong\u003e specificamente formulato per essere utilizzato \u003cstrong data-start=\"354\" data-end=\"391\"\u003edopo il colore o la decolorazione\u003c\/strong\u003e. Grazie alla sua azione sigillante, aiuta a \u003cstrong data-start=\"436\" data-end=\"480\"\u003echiudere le squame della fibra capillare\u003c\/strong\u003e, fissando i pigmenti all’interno del capello e \u003cstrong data-start=\"528\" data-end=\"564\"\u003eprolungando la durata del colore\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"569\" data-end=\"785\"\u003eArricchito con \u003cstrong data-start=\"584\" data-end=\"624\"\u003eestratto biologico di Vitis Vinifera\u003c\/strong\u003e, svolge un’azione protettiva e rinforzante anche sui capelli più sensibilizzati, migliorando visibilmente \u003cstrong data-start=\"731\" data-end=\"782\"\u003elucentezza, compattezza e uniformità del colore\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"787\" data-end=\"813\"\u003e\u003cstrong data-start=\"787\" data-end=\"811\"\u003eBenefici principali:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"814\" data-end=\"1147\"\u003e\n\u003cli data-start=\"814\" data-end=\"892\"\u003e\n\u003cp data-start=\"816\" data-end=\"892\"\u003e\u003cstrong data-start=\"816\" data-end=\"837\"\u003eSigilla il colore\u003c\/strong\u003e e fissa i pigmenti all’interno della fibra capillare\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"893\" data-end=\"959\"\u003e\n\u003cp data-start=\"895\" data-end=\"959\"\u003e\u003cstrong data-start=\"895\" data-end=\"920\"\u003eRiduce lo sbiadimento\u003c\/strong\u003e e la perdita di intensità del colore\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"960\" data-end=\"1007\"\u003e\n\u003cp data-start=\"962\" data-end=\"1007\"\u003e\u003cstrong data-start=\"962\" data-end=\"995\"\u003eProlunga la durata del colore\u003c\/strong\u003e nel tempo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1008\" data-end=\"1066\"\u003e\n\u003cp data-start=\"1010\" data-end=\"1066\"\u003e\u003cstrong data-start=\"1010\" data-end=\"1034\"\u003eEsalta la lucentezza\u003c\/strong\u003e e la brillantezza dei capelli\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1067\" data-end=\"1147\"\u003e\n\u003cp data-start=\"1069\" data-end=\"1147\"\u003eProtegge e rinforza i capelli colorati o decolorati, anche se sensibilizzati\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1149\" data-end=\"1286\"\u003eIdeale come \u003cstrong data-start=\"1161\" data-end=\"1204\"\u003efase finale del servizio tecnico colore\u003c\/strong\u003e, per risultati professionali più duraturi e capelli visibilmente sani e luminosi.\u003c\/p\u003e","brand":"TREND UP","offers":[{"title":"Default Title","offer_id":50954352361819,"sku":null,"price":8.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8400\/9307\/files\/Progettosenzatitolo-2026-01-08T110451.982.png?v=1769271980"},{"product_id":"shampoo-trend-up-vegetable-milk","title":"Trend Up Shampoo Vegetable Milk","description":"\u003ch3 data-start=\"121\" data-end=\"205\"\u003eIdratazione Nutriente – Trattamento Rivitalizzante per Capelli Secchi e Opachi\u003c\/h3\u003e\n\u003cp data-start=\"207\" data-end=\"568\"\u003eIl \u003cstrong data-start=\"210\" data-end=\"247\"\u003eTrattamento Idratazione Nutriente\u003c\/strong\u003e è un \u003cstrong data-start=\"253\" data-end=\"292\"\u003erituale completo shampoo + maschera\u003c\/strong\u003e pensato per \u003cstrong data-start=\"305\" data-end=\"354\"\u003ecapelli secchi, spenti e difficili da gestire\u003c\/strong\u003e. Grazie all’azione del \u003cstrong data-start=\"378\" data-end=\"405\"\u003eLatte Vegetale di Oliva\u003c\/strong\u003e, noto per il suo \u003cstrong data-start=\"423\" data-end=\"463\"\u003eelevato potere nutritivo e idratante\u003c\/strong\u003e, aiuta a rivitalizzare la fibra capillare, restituendo \u003cstrong data-start=\"519\" data-end=\"556\"\u003emorbidezza, luminosità e vitalità\u003c\/strong\u003e ai capelli.\u003c\/p\u003e\n\u003cp data-start=\"570\" data-end=\"713\"\u003eLa formula delicata deterge senza aggredire, nutrendo in profondità e migliorando la pettinabilità, per capelli visibilmente più sani e setosi.\u003c\/p\u003e\n\u003cp data-start=\"715\" data-end=\"741\"\u003e\u003cstrong data-start=\"715\" data-end=\"739\"\u003eBenefici principali:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"742\" data-end=\"931\"\u003e\n\u003cli data-start=\"742\" data-end=\"785\"\u003e\n\u003cp data-start=\"744\" data-end=\"785\"\u003e\u003cstrong data-start=\"744\" data-end=\"769\"\u003eDeterge delicatamente\u003c\/strong\u003e senza seccare\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"786\" data-end=\"832\"\u003e\n\u003cp data-start=\"788\" data-end=\"832\"\u003e\u003cstrong data-start=\"788\" data-end=\"811\"\u003eIdrata intensamente\u003c\/strong\u003e la fibra capillare\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"833\" data-end=\"883\"\u003e\n\u003cp data-start=\"835\" data-end=\"883\"\u003e\u003cstrong data-start=\"835\" data-end=\"855\"\u003eNutre e illumina\u003c\/strong\u003e i capelli secchi e opachi\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"884\" data-end=\"931\"\u003e\n\u003cp data-start=\"886\" data-end=\"931\"\u003eMigliora la \u003cstrong data-start=\"898\" data-end=\"929\"\u003emorbidezza e la gestibilità\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"933\" data-end=\"1029\"\u003eIdeale per chi desidera \u003cstrong data-start=\"957\" data-end=\"1008\"\u003ecapelli nutriti, luminosi e facili da pettinare\u003c\/strong\u003e, giorno dopo giorno.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"TREND UP","offers":[{"title":"1000 ml","offer_id":50954484941147,"sku":null,"price":8.5,"currency_code":"EUR","in_stock":true},{"title":"300 ml","offer_id":50954484973915,"sku":null,"price":6.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8400\/9307\/files\/Progettosenzatitolo-2026-01-08T111103.127.png?v=1769271980"},{"product_id":"mask-trend-up-vegetable-milk","title":"Trend Up Mask Vegetable Milk","description":"\u003ch3 data-start=\"114\" data-end=\"192\"\u003eVegetale Milk Mask – Maschera Nutriente e Rigenerante per Capelli Secchi\u003c\/h3\u003e\n\u003cp data-start=\"194\" data-end=\"491\"\u003e\u003cstrong data-start=\"194\" data-end=\"216\"\u003eVegetale Milk Mask\u003c\/strong\u003e è una \u003cstrong data-start=\"223\" data-end=\"259\"\u003emaschera nutriente e rigenerante\u003c\/strong\u003e ideale per \u003cstrong data-start=\"271\" data-end=\"320\"\u003ecapelli secchi, spenti e difficili da gestire\u003c\/strong\u003e. La sua formula a base di \u003cstrong data-start=\"347\" data-end=\"365\"\u003elatte vegetale\u003c\/strong\u003e agisce in profondità sulla fibra capillare, restituendo \u003cstrong data-start=\"422\" data-end=\"461\"\u003emorbidezza, luminosità e disciplina\u003c\/strong\u003e fin dalla prima applicazione.\u003c\/p\u003e\n\u003cp data-start=\"493\" data-end=\"678\"\u003eGrazie alla sua azione intensiva, aiuta a \u003cstrong data-start=\"535\" data-end=\"579\"\u003eriparare e rinforzare le fibre capillari\u003c\/strong\u003e, eliminando l’effetto crespo e rendendo i capelli più \u003cstrong data-start=\"634\" data-end=\"677\"\u003esetosi, pettinabili e visibilmente sani\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"680\" data-end=\"706\"\u003e\u003cstrong data-start=\"680\" data-end=\"704\"\u003eBenefici principali:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"707\" data-end=\"901\"\u003e\n\u003cli data-start=\"707\" data-end=\"756\"\u003e\n\u003cp data-start=\"709\" data-end=\"756\"\u003e\u003cstrong data-start=\"709\" data-end=\"740\"\u003eRigenera le fibre capillari\u003c\/strong\u003e in profondità\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"757\" data-end=\"805\"\u003e\n\u003cp data-start=\"759\" data-end=\"805\"\u003e\u003cstrong data-start=\"759\" data-end=\"780\"\u003eElimina il crespo\u003c\/strong\u003e e disciplina i capelli\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"806\" data-end=\"849\"\u003e\n\u003cp data-start=\"808\" data-end=\"849\"\u003e\u003cstrong data-start=\"808\" data-end=\"830\"\u003eIllumina e ravviva\u003c\/strong\u003e i capelli spenti\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"850\" data-end=\"901\"\u003e\n\u003cp data-start=\"852\" data-end=\"901\"\u003e\u003cstrong data-start=\"852\" data-end=\"889\"\u003eRende i capelli facili da gestire\u003c\/strong\u003e e morbidi\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"903\" data-end=\"1041\"\u003eIdeale per un trattamento nutriente intensivo, perfetto per capelli che necessitano di \u003cstrong data-start=\"990\" data-end=\"1040\"\u003eidratazione, nutrimento e controllo del crespo\u003c\/strong\u003e.\u003c\/p\u003e","brand":"TREND UP","offers":[{"title":"1000 ml","offer_id":50954567090523,"sku":null,"price":8.5,"currency_code":"EUR","in_stock":true},{"title":"250 ml","offer_id":50954567123291,"sku":null,"price":7.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8400\/9307\/files\/Progettosenzatitolo-2026-01-08T111555.613.png?v=1769271993"},{"product_id":"shampoo-trend-up-intensive-remedy","title":"Trend Up Shampoo Intensive Remedy","description":"\u003ch3 data-start=\"114\" data-end=\"201\"\u003eIntensive Remedy Shampoo – Rigenerante e Nutriente per Capelli Secchi e Stressati\u003c\/h3\u003e\n\u003cp data-start=\"203\" data-end=\"498\"\u003e\u003cstrong data-start=\"203\" data-end=\"231\"\u003eIntensive Remedy Shampoo\u003c\/strong\u003e è uno \u003cstrong data-start=\"238\" data-end=\"273\"\u003eshampoo rigenerante e nutriente\u003c\/strong\u003e studiato per \u003cstrong data-start=\"287\" data-end=\"333\"\u003ecapelli secchi, stressati e sensibilizzati\u003c\/strong\u003e. La sua formula delicata deterge efficacemente rispettando la fibra capillare, aiutando a \u003cstrong data-start=\"424\" data-end=\"464\"\u003erigenerare, nutrire ed elasticizzare\u003c\/strong\u003e i capelli fin dal primo utilizzo.\u003c\/p\u003e\n\u003cp data-start=\"500\" data-end=\"657\"\u003eAgisce in profondità sulla struttura del capello, migliorandone \u003cstrong data-start=\"564\" data-end=\"603\"\u003emorbidezza, setosità e flessibilità\u003c\/strong\u003e, per capelli visibilmente più sani, forti e luminosi.\u003c\/p\u003e\n\u003cp data-start=\"659\" data-end=\"685\"\u003e\u003cstrong data-start=\"659\" data-end=\"683\"\u003eBenefici principali:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"686\" data-end=\"908\"\u003e\n\u003cli data-start=\"686\" data-end=\"729\"\u003e\n\u003cp data-start=\"688\" data-end=\"729\"\u003e\u003cstrong data-start=\"688\" data-end=\"708\"\u003eRigenera e nutre\u003c\/strong\u003e la fibra capillare\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"730\" data-end=\"799\"\u003e\n\u003cp data-start=\"732\" data-end=\"799\"\u003e\u003cstrong data-start=\"732\" data-end=\"756\"\u003eElasticizza la fibra\u003c\/strong\u003e, migliorandone resistenza e flessibilità\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"800\" data-end=\"845\"\u003e\n\u003cp data-start=\"802\" data-end=\"845\"\u003e\u003cstrong data-start=\"802\" data-end=\"832\"\u003eDona setosità e morbidezza\u003c\/strong\u003e ai capelli\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"846\" data-end=\"908\"\u003e\n\u003cp data-start=\"848\" data-end=\"908\"\u003eMigliora la pettinabilità e l’aspetto generale del capello\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"910\" data-end=\"1007\"\u003eIdeale per chi desidera \u003cstrong data-start=\"934\" data-end=\"976\"\u003ecapelli rigenerati, setosi ed elastici\u003c\/strong\u003e, con un aspetto sano e curato.\u003c\/p\u003e","brand":"TREND UP","offers":[{"title":"1000 ml","offer_id":50955075813723,"sku":null,"price":7.5,"currency_code":"EUR","in_stock":true},{"title":"300 ml","offer_id":50955075846491,"sku":null,"price":6.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8400\/9307\/files\/Progettosenzatitolo-2026-01-08T112041.329.png?v=1769272003"},{"product_id":"spray-trend-up-intensive-remedy-keratine","title":"Trend Up Spray Intensive Remedy Keratine","description":"\u003ch3 data-start=\"114\" data-end=\"191\"\u003eIntensive Remedy Keratine Spray – Effetto Filler e Lucentezza Immediata\u003c\/h3\u003e\n\u003cp data-start=\"193\" data-end=\"517\"\u003e\u003cstrong data-start=\"193\" data-end=\"228\"\u003eIntensive Remedy Keratine Spray\u003c\/strong\u003e è uno \u003cstrong data-start=\"235\" data-end=\"274\"\u003espray ristrutturante alla cheratina\u003c\/strong\u003e studiato per \u003cstrong data-start=\"288\" data-end=\"328\"\u003ecapelli danneggiati, spenti e crespi\u003c\/strong\u003e. La sua formula avanzata agisce istantaneamente sulla fibra capillare, donando un \u003cstrong data-start=\"411\" data-end=\"439\"\u003eeffetto filler immediato\u003c\/strong\u003e che migliora visibilmente l’aspetto dei capelli fin dalla prima applicazione.\u003c\/p\u003e\n\u003cp data-start=\"519\" data-end=\"661\"\u003eIdeale come trattamento senza risciacquo, rivitalizza i capelli, ne migliora la struttura e li rende \u003cstrong data-start=\"620\" data-end=\"660\"\u003epiù corposi, luminosi e disciplinati\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"663\" data-end=\"689\"\u003e\u003cstrong data-start=\"663\" data-end=\"687\"\u003eBenefici principali:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"690\" data-end=\"995\"\u003e\n\u003cli data-start=\"690\" data-end=\"751\"\u003e\n\u003cp data-start=\"692\" data-end=\"751\"\u003e\u003cstrong data-start=\"692\" data-end=\"731\"\u003eRiduce visibilmente le doppie punte\u003c\/strong\u003e e l’aspetto opaco\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"752\" data-end=\"808\"\u003e\n\u003cp data-start=\"754\" data-end=\"808\"\u003e\u003cstrong data-start=\"754\" data-end=\"779\"\u003eRivitalizza i capelli\u003c\/strong\u003e e dona corpo e consistenza\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"809\" data-end=\"866\"\u003e\n\u003cp data-start=\"811\" data-end=\"866\"\u003e\u003cstrong data-start=\"811\" data-end=\"832\"\u003eElimina il crespo\u003c\/strong\u003e e disciplina la fibra capillare\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"867\" data-end=\"923\"\u003e\n\u003cp data-start=\"869\" data-end=\"923\"\u003e\u003cstrong data-start=\"869\" data-end=\"894\"\u003eAumenta la lucentezza\u003c\/strong\u003e e la brillantezza naturale\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"924\" data-end=\"995\"\u003e\n\u003cp data-start=\"926\" data-end=\"995\"\u003e\u003cstrong data-start=\"926\" data-end=\"954\"\u003eEffetto filler immediato\u003c\/strong\u003e, per capelli dall’aspetto pieno e sano\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"997\" data-end=\"1105\"\u003ePerfetto per chi desidera \u003cstrong data-start=\"1023\" data-end=\"1068\"\u003ecapelli ristrutturati, luminosi e morbidi\u003c\/strong\u003e, con risultati immediati e visibili.\u003c\/p\u003e","brand":"TREND UP","offers":[{"title":"Default Title","offer_id":50955091509595,"sku":null,"price":8.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8400\/9307\/files\/Progettosenzatitolo-2026-01-08T112551.337.png?v=1769272010"},{"product_id":"everything-shampoo-trend-up","title":"Trend Up Everything Shampoo","description":"\u003ch3 data-start=\"114\" data-end=\"195\"\u003eEverything Shampoo – Detersione Delicata per Uso Frequente e Cute Sensibile\u003c\/h3\u003e\n\u003cp data-start=\"197\" data-end=\"498\"\u003e\u003cstrong data-start=\"197\" data-end=\"219\"\u003eEverything Shampoo\u003c\/strong\u003e è uno \u003cstrong data-start=\"226\" data-end=\"255\"\u003eshampoo delicato multiuso\u003c\/strong\u003e ideale per \u003cstrong data-start=\"267\" data-end=\"288\"\u003elavaggi frequenti\u003c\/strong\u003e e per chi ha la \u003cstrong data-start=\"305\" data-end=\"323\"\u003ecute sensibile\u003c\/strong\u003e. La sua formula equilibrata deterge efficacemente senza aggredire, rispettando il naturale equilibrio del cuoio capelluto e lasciando i capelli \u003cstrong data-start=\"468\" data-end=\"497\"\u003epuliti, morbidi e leggeri\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"500\" data-end=\"654\"\u003ePerfetto per l’uso quotidiano, garantisce una \u003cstrong data-start=\"546\" data-end=\"563\"\u003epulizia dolce\u003c\/strong\u003e che non secca la cute né appesantisce le lunghezze, rendendolo adatto a tutta la famiglia.\u003c\/p\u003e\n\u003cp data-start=\"656\" data-end=\"682\"\u003e\u003cstrong data-start=\"656\" data-end=\"680\"\u003eBenefici principali:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"683\" data-end=\"894\"\u003e\n\u003cli data-start=\"683\" data-end=\"739\"\u003e\n\u003cp data-start=\"685\" data-end=\"739\"\u003e\u003cstrong data-start=\"685\" data-end=\"708\"\u003eDetersione delicata\u003c\/strong\u003e, che rispetta cute e capelli\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"740\" data-end=\"776\"\u003e\n\u003cp data-start=\"742\" data-end=\"776\"\u003e\u003cstrong data-start=\"742\" data-end=\"774\"\u003eIdeale per lavaggi frequenti\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"777\" data-end=\"835\"\u003e\n\u003cp data-start=\"779\" data-end=\"835\"\u003e\u003cstrong data-start=\"779\" data-end=\"809\"\u003eAdatto alla cute sensibile\u003c\/strong\u003e e facilmente irritabile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"836\" data-end=\"894\"\u003e\n\u003cp data-start=\"838\" data-end=\"894\"\u003eMantiene i capelli morbidi, sani e facili da pettinare\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"896\" data-end=\"1003\"\u003eLa soluzione perfetta per chi cerca uno \u003cstrong data-start=\"936\" data-end=\"967\"\u003eshampoo quotidiano delicato\u003c\/strong\u003e, efficace e rispettoso della pelle.\u003c\/p\u003e","brand":"TREND UP","offers":[{"title":"1000ml","offer_id":52007512670555,"sku":null,"price":7.9,"currency_code":"EUR","in_stock":true},{"title":"300ml","offer_id":52007512703323,"sku":null,"price":6.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8400\/9307\/files\/Progettosenzatitolo-2026-01-08T112818.073.png?v=1769272018"},{"product_id":"everything-mask-trend-up","title":"Trend Up Everithing Mask","description":"\u003ch3 data-start=\"114\" data-end=\"198\"\u003eEverything Mask – Idratazione Leggera e Disciplina per Tutti i Tipi di Capelli\u003c\/h3\u003e\n\u003cp data-start=\"200\" data-end=\"492\"\u003e\u003cstrong data-start=\"200\" data-end=\"219\"\u003eEverything Mask\u003c\/strong\u003e è una \u003cstrong data-start=\"226\" data-end=\"256\"\u003emaschera idratante leggera\u003c\/strong\u003e ideale per tutti i tipi di capelli, anche per chi cerca nutrimento senza appesantire. La sua formula bilanciata aiuta a \u003cstrong data-start=\"377\" data-end=\"408\"\u003eidratare la fibra capillare\u003c\/strong\u003e, controllare il \u003cstrong data-start=\"425\" data-end=\"435\"\u003ecrespo\u003c\/strong\u003e e rendere i capelli \u003cstrong data-start=\"456\" data-end=\"491\"\u003emorbidi, leggeri e disciplinati\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"494\" data-end=\"621\"\u003ePerfetta per l’uso frequente, migliora la pettinabilità e lascia i capelli visibilmente più sani, luminosi e facili da gestire.\u003c\/p\u003e\n\u003cp data-start=\"623\" data-end=\"649\"\u003e\u003cstrong data-start=\"623\" data-end=\"647\"\u003eBenefici principali:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"650\" data-end=\"851\"\u003e\n\u003cli data-start=\"650\" data-end=\"692\"\u003e\n\u003cp data-start=\"652\" data-end=\"692\"\u003e\u003cstrong data-start=\"652\" data-end=\"680\"\u003eIdrata senza appesantire\u003c\/strong\u003e i capelli\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"693\" data-end=\"750\"\u003e\n\u003cp data-start=\"695\" data-end=\"750\"\u003e\u003cstrong data-start=\"695\" data-end=\"716\"\u003eElimina il crespo\u003c\/strong\u003e e disciplina la fibra capillare\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"751\" data-end=\"800\"\u003e\n\u003cp data-start=\"753\" data-end=\"800\"\u003eRende i capelli \u003cstrong data-start=\"769\" data-end=\"798\"\u003eleggeri, morbidi e setosi\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"801\" data-end=\"851\"\u003e\n\u003cp data-start=\"803\" data-end=\"851\"\u003eMigliora la \u003cstrong data-start=\"815\" data-end=\"849\"\u003egestibilità e la pettinabilità\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"853\" data-end=\"945\"\u003eIdeale per chi desidera \u003cstrong data-start=\"877\" data-end=\"908\"\u003ecapelli idratati ma leggeri\u003c\/strong\u003e, con un aspetto naturale e ordinato.\u003c\/p\u003e","brand":"TREND UP","offers":[{"title":"Default Title","offer_id":50955132141915,"sku":null,"price":8.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8400\/9307\/files\/Progettosenzatitolo-2026-01-08T113236.826.png?v=1769272027"},{"product_id":"shampoo-hair-growt-trend-up","title":"Trend Up Shampoo Hair Growt","description":"\u003ch3 data-start=\"114\" data-end=\"186\"\u003eShampoo Densificante Anticaduta – Rinforza e Protegge il Follicolo\u003c\/h3\u003e\n\u003cp data-start=\"188\" data-end=\"507\"\u003eQuesto \u003cstrong data-start=\"195\" data-end=\"244\"\u003eshampoo densificante e coadiuvante anticaduta\u003c\/strong\u003e è formulato per \u003cstrong data-start=\"261\" data-end=\"298\"\u003erinforzare i capelli dalla radice\u003c\/strong\u003e, contrastare la caduta e \u003cstrong data-start=\"324\" data-end=\"378\"\u003ecombattere l’invecchiamento del follicolo pilifero\u003c\/strong\u003e. La sua azione mirata aiuta a migliorare la vitalità del cuoio capelluto, favorendo capelli \u003cstrong data-start=\"471\" data-end=\"506\"\u003epiù forti, corposi e resistenti\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"509\" data-end=\"717\"\u003eIdeale come trattamento di supporto nei periodi di indebolimento o diradamento, deterge delicatamente stimolando il cuoio capelluto e contribuendo a mantenere un ambiente favorevole alla crescita del capello.\u003c\/p\u003e\n\u003cp data-start=\"719\" data-end=\"745\"\u003e\u003cstrong data-start=\"719\" data-end=\"743\"\u003eBenefici principali:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"746\" data-end=\"1011\"\u003e\n\u003cli data-start=\"746\" data-end=\"811\"\u003e\n\u003cp data-start=\"748\" data-end=\"811\"\u003e\u003cstrong data-start=\"748\" data-end=\"771\"\u003eAzione densificante\u003c\/strong\u003e, per capelli visibilmente più corposi\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"812\" data-end=\"859\"\u003e\n\u003cp data-start=\"814\" data-end=\"859\"\u003e\u003cstrong data-start=\"814\" data-end=\"857\"\u003eAiuta a prevenire la caduta dei capelli\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"860\" data-end=\"917\"\u003e\n\u003cp data-start=\"862\" data-end=\"917\"\u003e\u003cstrong data-start=\"862\" data-end=\"915\"\u003eContrasta l’invecchiamento del follicolo pilifero\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"918\" data-end=\"968\"\u003e\n\u003cp data-start=\"920\" data-end=\"968\"\u003eRinforza i capelli dalla radice alle lunghezze\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"969\" data-end=\"1011\"\u003e\n\u003cp data-start=\"971\" data-end=\"1011\"\u003eMigliora la salute del cuoio capelluto\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1013\" data-end=\"1132\"\u003ePerfetto per chi desidera \u003cstrong data-start=\"1039\" data-end=\"1093\"\u003ecapelli più forti, vitali e dall’aspetto più denso\u003c\/strong\u003e, come parte di una routine anticaduta.\u003c\/p\u003e","brand":"TREND UP","offers":[{"title":"1000 ml","offer_id":50955721834843,"sku":null,"price":13.5,"currency_code":"EUR","in_stock":true},{"title":"300 ml","offer_id":50955721867611,"sku":null,"price":6.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8400\/9307\/files\/Progettosenzatitolo-2026-01-08T114230.198.png?v=1769272025"},{"product_id":"curly-up-definer-trend-up","title":"Trend Up Curly Up Definer","description":"\u003ch3 data-start=\"114\" data-end=\"187\"\u003eCurly Up Definer – Fluido Definizione Ricci con Effetto Anti-Crespo\u003c\/h3\u003e\n\u003cp data-start=\"189\" data-end=\"436\"\u003e\u003cstrong data-start=\"189\" data-end=\"209\"\u003eCurly Up Definer\u003c\/strong\u003e è un \u003cstrong data-start=\"215\" data-end=\"236\"\u003efluido modellante\u003c\/strong\u003e ideale per \u003cstrong data-start=\"248\" data-end=\"289\"\u003etutti i tipi di capelli ricci e mossi\u003c\/strong\u003e. La sua formula leggera aiuta a \u003cstrong data-start=\"322\" data-end=\"364\"\u003eidratare, definire e modellare i ricci\u003c\/strong\u003e, migliorandone elasticità e forma senza appesantire la fibra capillare.\u003c\/p\u003e\n\u003cp data-start=\"438\" data-end=\"622\"\u003eGrazie alla sua azione \u003cstrong data-start=\"461\" data-end=\"476\"\u003eanti-crespo\u003c\/strong\u003e, protegge i ricci dall’umidità e mantiene la piega ordinata e naturale per tutto il giorno, lasciando i capelli morbidi, elastici e ben definiti.\u003c\/p\u003e\n\u003cp data-start=\"624\" data-end=\"650\"\u003e\u003cstrong data-start=\"624\" data-end=\"648\"\u003eBenefici principali:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"651\" data-end=\"908\"\u003e\n\u003cli data-start=\"651\" data-end=\"689\"\u003e\n\u003cp data-start=\"653\" data-end=\"689\"\u003e\u003cstrong data-start=\"653\" data-end=\"687\"\u003eAdatto a tutti i tipi di ricci\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"690\" data-end=\"749\"\u003e\n\u003cp data-start=\"692\" data-end=\"749\"\u003e\u003cstrong data-start=\"692\" data-end=\"723\"\u003eIdrata, definisce e modella\u003c\/strong\u003e i capelli ricci e mossi\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"750\" data-end=\"803\"\u003e\n\u003cp data-start=\"752\" data-end=\"803\"\u003e\u003cstrong data-start=\"752\" data-end=\"775\"\u003eEffetto anti-crespo\u003c\/strong\u003e e protezione dall’umidità\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"804\" data-end=\"856\"\u003e\n\u003cp data-start=\"806\" data-end=\"856\"\u003eDona \u003cstrong data-start=\"811\" data-end=\"854\"\u003eelasticità e definizione a lunga durata\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"857\" data-end=\"908\"\u003e\n\u003cp data-start=\"859\" data-end=\"908\"\u003eRicci morbidi, luminosi e dall’aspetto naturale\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"910\" data-end=\"1021\"\u003eIdeale per chi desidera \u003cstrong data-start=\"934\" data-end=\"977\"\u003ericci definiti, elastici e disciplinati\u003c\/strong\u003e, senza rinunciare a leggerezza e movimento.\u003c\/p\u003e","brand":"TREND UP","offers":[{"title":"Default Title","offer_id":50955754963291,"sku":null,"price":8.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8400\/9307\/files\/Progettosenzatitolo-2026-01-08T114653.806.png?v=1769272031"},{"product_id":"hair-growht-treatmente","title":"Trend Up Hair Growht Treatment","description":"\u003ch3 data-start=\"113\" data-end=\"179\"\u003eHair Growth Treatment – Trattamento Rinforzante e Stimolante\u003c\/h3\u003e\n\u003cp data-start=\"181\" data-end=\"481\"\u003e\u003cstrong data-start=\"181\" data-end=\"206\"\u003eHair Growth Treatment\u003c\/strong\u003e è un trattamento professionale studiato per \u003cstrong data-start=\"251\" data-end=\"308\"\u003erafforzare, stimolare e tonificare il cuoio capelluto\u003c\/strong\u003e, aiutando a \u003cstrong data-start=\"321\" data-end=\"356\"\u003eprevenire la caduta dei capelli\u003c\/strong\u003e. La sua formula mirata favorisce la \u003cstrong data-start=\"393\" data-end=\"432\"\u003erigenerazione della fibra capillare\u003c\/strong\u003e, donando capelli più forti, sani e resistenti.\u003c\/p\u003e\n\u003cp data-start=\"483\" data-end=\"509\"\u003e\u003cstrong data-start=\"483\" data-end=\"507\"\u003eBenefici principali:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"510\" data-end=\"691\"\u003e\n\u003cli data-start=\"510\" data-end=\"564\"\u003e\n\u003cp data-start=\"512\" data-end=\"564\"\u003eRicostituente e tonificante per il cuoio capelluto\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"565\" data-end=\"600\"\u003e\n\u003cp data-start=\"567\" data-end=\"600\"\u003eStimola la crescita dei capelli\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"601\" data-end=\"644\"\u003e\n\u003cp data-start=\"603\" data-end=\"644\"\u003eAiuta a prevenire la caduta dei capelli\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"645\" data-end=\"691\"\u003e\n\u003cp data-start=\"647\" data-end=\"691\"\u003eRafforza i capelli dalla radice alle punte\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"693\" data-end=\"808\"\u003ePerfetto per chi desidera capelli \u003cstrong data-start=\"727\" data-end=\"761\"\u003epiù forti, voluminosi e vitali\u003c\/strong\u003e, contrastando la fragilità e il diradamento.\u003c\/p\u003e","brand":"TREND UP","offers":[{"title":"Default Title","offer_id":50955779572059,"sku":null,"price":10.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8400\/9307\/files\/Progettosenzatitolo-2026-01-08T115036.669.png?v=1769272038"},{"product_id":"curly-up-mask-trend-up","title":"Trend Up Mask Curly Up","description":"\u003ch3 data-start=\"108\" data-end=\"166\"\u003eCurly Up Mask – Maschera Idratante per Capelli Ricci\u003c\/h3\u003e\n\u003cp data-start=\"168\" data-end=\"422\"\u003e\u003cstrong data-start=\"168\" data-end=\"185\"\u003eCurly Up Mask\u003c\/strong\u003e è una maschera professionale studiata per \u003cstrong data-start=\"228\" data-end=\"275\"\u003eidratare i capelli ricci senza appesantirli\u003c\/strong\u003e, eliminando l’effetto crespo e donando \u003cstrong data-start=\"315\" data-end=\"347\"\u003edisciplinamento e leggerezza\u003c\/strong\u003e alla chioma. Perfetta per ricci definiti, morbidi e facili da modellare.\u003c\/p\u003e\n\u003cp data-start=\"424\" data-end=\"450\"\u003e\u003cstrong data-start=\"424\" data-end=\"448\"\u003eBenefici principali:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"451\" data-end=\"627\"\u003e\n\u003cli data-start=\"451\" data-end=\"492\"\u003e\n\u003cp data-start=\"453\" data-end=\"492\"\u003eIdratazione intensa senza appesantire\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"493\" data-end=\"520\"\u003e\n\u003cp data-start=\"495\" data-end=\"520\"\u003eRiduce l’effetto crespo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"521\" data-end=\"570\"\u003e\n\u003cp data-start=\"523\" data-end=\"570\"\u003eRende i ricci leggeri, morbidi e disciplinati\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"571\" data-end=\"627\"\u003e\n\u003cp data-start=\"573\" data-end=\"627\"\u003eMigliora la pettinabilità e la definizione dei ricci\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TREND UP","offers":[{"title":"1000 ml","offer_id":50955799953755,"sku":null,"price":10.0,"currency_code":"EUR","in_stock":true},{"title":"300 ml","offer_id":50955799986523,"sku":null,"price":7.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8400\/9307\/files\/Progettosenzatitolo-2026-01-08T115408.502.png?v=1769272038"},{"product_id":"shampoo-curly-up-trend-up","title":"Trend Up Shampoo Curly Up","description":"\u003ch3 data-start=\"68\" data-end=\"118\"\u003eCurly Up Shampoo – Shampoo Definizione Ricci\u003c\/h3\u003e\n\u003cp data-start=\"120\" data-end=\"400\"\u003e\u003cstrong data-start=\"120\" data-end=\"140\"\u003eCurly Up Shampoo\u003c\/strong\u003e è uno shampoo professionale specifico per capelli ricci, studiato per \u003cstrong data-start=\"211\" data-end=\"254\"\u003eidratarsi, definire e modellare i ricci\u003c\/strong\u003e senza appesantirli. La sua formula combatte l’\u003cstrong data-start=\"301\" data-end=\"319\"\u003eeffetto crespo\u003c\/strong\u003e, migliora l’\u003cstrong data-start=\"332\" data-end=\"346\"\u003eelasticità\u003c\/strong\u003e e dona \u003cstrong data-start=\"354\" data-end=\"397\"\u003ericci definiti e morbidi a lunga durata\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"402\" data-end=\"428\"\u003e\u003cstrong data-start=\"402\" data-end=\"426\"\u003eBenefici principali:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"429\" data-end=\"572\"\u003e\n\u003cli data-start=\"429\" data-end=\"457\"\u003e\n\u003cp data-start=\"431\" data-end=\"457\"\u003eElimina l’effetto crespo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"458\" data-end=\"493\"\u003e\n\u003cp data-start=\"460\" data-end=\"493\"\u003eMigliora l’elasticità dei ricci\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"494\" data-end=\"533\"\u003e\n\u003cp data-start=\"496\" data-end=\"533\"\u003eDefinisce e modella i capelli ricci\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"534\" data-end=\"572\"\u003e\n\u003cp data-start=\"536\" data-end=\"572\"\u003eIdrata senza appesantire la chioma\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TREND UP","offers":[{"title":"1000 ml","offer_id":50955820728667,"sku":null,"price":9.5,"currency_code":"EUR","in_stock":true},{"title":"300 ml","offer_id":50955820761435,"sku":null,"price":6.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8400\/9307\/files\/Progetto_senza_titolo_-_2026-01-08T115353.710.png?v=1769272043"},{"product_id":"shampoo-perfect-blonde-silver-trend-up","title":"Trend Up Shampoo Perfect Blonde Silver","description":"\u003ch3 class=\"mt-6 font-semibold text-foreground text-xl leading-tight dark:text-gray-100\"\u003e\u003cspan class=\"font-semibold text-base\"\u003ePerfect Blonde Silver Shampoo – Benefici\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"my-2 text-base text-foreground leading-6 dark:text-gray-200\"\u003eIl\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"font-semibold text-base\"\u003ePerfect Blonde Silver Shampoo\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eè il trattamento ideale per capelli biondi, decolorati o grigi.\u003cbr\u003eGrazie alla sua formula professionale:\u003c\/p\u003e\n\u003cul class=\"ml-6 list-disc text-base text-foreground leading-6 py-1 sm:ml-4\"\u003e\n\u003cli class=\"text-base text-foreground leading-6 py-1\"\u003e\n\u003cspan class=\"font-semibold text-base\"\u003eNeutralizza i riflessi giallo e arancio\u003c\/span\u003e, mantenendo il colore luminoso e puro.\u003c\/li\u003e\n\u003cli class=\"text-base text-foreground leading-6 py-1\"\u003e\n\u003cspan class=\"font-semibold text-base\"\u003eDona un effetto freddo e brillante\u003c\/span\u003e, esaltando le tonalità argento e platino.\u003c\/li\u003e\n\u003cli class=\"text-base text-foreground leading-6 py-1\"\u003e\n\u003cspan class=\"font-semibold text-base\"\u003eIdrata e nutre in profondità\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003ei capelli, lasciandoli morbidi, vitali e setosi.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"my-2 text-base text-foreground leading-6 dark:text-gray-200\"\u003eScopri il\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"font-semibold text-base\"\u003emiglior shampoo antigiallo\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eper una chioma bionda perfetta, radiosa e dal riflesso glaciale.\u003c\/p\u003e\n\u003chr class=\"my-6 border-muted dark:border-gray-700\"\u003e","brand":"TREND UP","offers":[{"title":"1000 ml","offer_id":50955824267611,"sku":null,"price":12.0,"currency_code":"EUR","in_stock":true},{"title":"300 ml","offer_id":50955824300379,"sku":null,"price":6.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8400\/9307\/files\/Progettosenzatitolo-2026-01-08T135637.002.png?v=1769272049"},{"product_id":"mask-perfect-blonde-silver-trend-up","title":"Trend Up Mask Perfect Blonde Silver","description":"\u003ch3 data-start=\"155\" data-end=\"260\"\u003e\u003cstrong data-start=\"159\" data-end=\"260\"\u003eMask Perfect Blonde Silver – Maschera Antigiallo Nutriente per Capelli Biondi, Decolorati e Grigi \u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3 data-start=\"155\" data-end=\"260\"\u003eMask Perfect Blonde Silver è la maschera antigiallo ideale per mantenere un biondo freddo, luminoso e uniforme. La sua formula professionale ad alta performance neutralizza efficacemente i riflessi giallo-arancio indesiderati, esaltando le tonalità argento e platino.\u003c\/h3\u003e\n\u003cp data-start=\"547\" data-end=\"842\"\u003eArricchita con attivi nutrienti e disciplinanti, agisce in profondità sulla fibra capillare, nutrendo e idratando i capelli stressati da decolorazioni e trattamenti chimici. I capelli risultano immediatamente più morbidi, setosi e facili da pettinare, con un colore puro e brillante più a lungo.\u003c\/p\u003e\n\u003cp data-start=\"844\" data-end=\"1033\"\u003ePerfetta per capelli biondi naturali, decolorati, schiariti o grigi, Mask Perfect Blonde Silver è il trattamento indispensabile per una chioma sana, luminosa e dall’elegante effetto freddo.\u003c\/p\u003e\n\u003cp data-start=\"1035\" data-end=\"1047\"\u003e\u003cstrong data-start=\"1035\" data-end=\"1047\"\u003eBenefici\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1048\" data-end=\"1292\"\u003e\n\u003cli data-start=\"1048\" data-end=\"1091\"\u003e\n\u003cp data-start=\"1050\" data-end=\"1091\"\u003eNeutralizza i riflessi giallo e arancio\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1092\" data-end=\"1132\"\u003e\n\u003cp data-start=\"1094\" data-end=\"1132\"\u003eNutre, idrata e disciplina i capelli\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1133\" data-end=\"1193\"\u003e\n\u003cp data-start=\"1135\" data-end=\"1193\"\u003eDona un biondo freddo, luminoso e dall’effetto argentato\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1194\" data-end=\"1247\"\u003e\n\u003cp data-start=\"1196\" data-end=\"1247\"\u003eMigliora morbidezza, pettinabilità e brillantezza\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1248\" data-end=\"1292\"\u003e\n\u003cp data-start=\"1250\" data-end=\"1292\"\u003eIdeale per uso professionale e domestico\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TREND UP","offers":[{"title":"1000 ml","offer_id":50955854348635,"sku":null,"price":13.0,"currency_code":"EUR","in_stock":true},{"title":"300 ml","offer_id":50955854381403,"sku":null,"price":8.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8400\/9307\/files\/Progetto_senza_titolo_-_2026-01-08T140542.977.png?v=1769272056"},{"product_id":"shampoo-full-volume-up-trend-up","title":"Trend Up Shampoo Full Volume Up","description":"\u003ch3 data-start=\"138\" data-end=\"218\"\u003e\n\u003cstrong data-start=\"142\" data-end=\"218\"\u003eFull Volume Up Shampoo – Shampoo Volumizzante per Capelli Fini e\u003c\/strong\u003e Sottili\u003c\/h3\u003e\n\u003ch3 data-start=\"138\" data-end=\"218\"\u003e\u003cem\u003eFull Volume Up Shampoo è lo shampoo volumizzante ideale per capelli fini, sottili e privi di corpo. La sua formula professionale agisce direttamente sulla fibra capillare, rinforzando e riempiendo lo stelo per un volume visibile e duraturo fin dalle prime applicazioni.\u003c\/em\u003e\u003c\/h3\u003e\n\u003cp data-start=\"507\" data-end=\"775\"\u003eDeterge delicatamente il cuoio capelluto senza appesantire, rispettando l’equilibrio naturale dei capelli e lasciandoli leggeri, morbidi e vitali. Grazie alla sua azione corporizzante, i capelli appaiono immediatamente più spessi, corposi e facili da mettere in piega.\u003c\/p\u003e\n\u003cp data-start=\"777\" data-end=\"974\"\u003ePerfetto per uso quotidiano e per chi desidera una chioma più piena e voluminosa, Full Volume Up Shampoo dona struttura, consistenza e un effetto volume naturale, senza compromettere la leggerezza.\u003c\/p\u003e\n\u003cp data-start=\"976\" data-end=\"988\"\u003e\u003cstrong data-start=\"976\" data-end=\"988\"\u003eBenefici\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"989\" data-end=\"1208\"\u003e\n\u003cli data-start=\"989\" data-end=\"1030\"\u003e\n\u003cp data-start=\"991\" data-end=\"1030\"\u003eRiempie e rinforza lo stelo capillare\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1031\" data-end=\"1074\"\u003e\n\u003cp data-start=\"1033\" data-end=\"1074\"\u003eDona volume immediato senza appesantire\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1075\" data-end=\"1114\"\u003e\n\u003cp data-start=\"1077\" data-end=\"1114\"\u003eCorporizza i capelli fini e sottili\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1115\" data-end=\"1163\"\u003e\n\u003cp data-start=\"1117\" data-end=\"1163\"\u003eLascia i capelli leggeri, morbidi e luminosi\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1164\" data-end=\"1208\"\u003e\n\u003cp data-start=\"1166\" data-end=\"1208\"\u003eIdeale per uso professionale e domestico\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TREND UP","offers":[{"title":"Default Title","offer_id":50955869815131,"sku":null,"price":8.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8400\/9307\/files\/Progettosenzatitolo-2026-01-08T141528.747.png?v=1769272062"},{"product_id":"trattamento-per-capelli-all-benefits-bi-phase","title":"Trend Up Trattamento Per Capelli","description":"\u003ch3 data-start=\"160\" data-end=\"264\"\u003e\u003cstrong data-start=\"164\" data-end=\"264\"\u003eTrattamento Riparatore con Estratto di Hammamelis – Capelli Sani, Luminosi e Facili da Modellare\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"266\" data-end=\"652\"\u003e\u003cstrong data-start=\"266\" data-end=\"281\"\u003eDescrizione\u003c\/strong\u003e\u003cbr data-start=\"281\" data-end=\"284\"\u003eIl Trattamento con Estratto di Hammamelis è pensato per chi desidera capelli riparati, disciplinati e protetti dai danni quotidiani. Grazie all’azione dell’estratto di Hammamelis, noto per le sue proprietà lenitive e rinforzanti, questo trattamento ripara i capelli danneggiati, elimina il crespo e disciplina la fibra capillare, rendendo la chioma morbida e setosa.\u003c\/p\u003e\n\u003cp data-start=\"654\" data-end=\"1064\"\u003eLa sua formula innovativa protegge i capelli dal calore di phon e piastre, aumenta la lucentezza naturale e previene la formazione di doppie punte. Inoltre, facilita la piega, rendendo lo styling più semplice e duraturo. Perfetto per capelli fragili, sfibrati o stressati da trattamenti chimici, il Trattamento con Estratto di Hammamelis dona salute, forza e brillantezza ai tuoi capelli, giorno dopo giorno.\u003c\/p\u003e\n\u003cp data-start=\"1066\" data-end=\"1091\"\u003e\u003cstrong data-start=\"1066\" data-end=\"1089\"\u003eBenefici principali\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1092\" data-end=\"1340\"\u003e\n\u003cli data-start=\"1092\" data-end=\"1135\"\u003e\n\u003cp data-start=\"1094\" data-end=\"1135\"\u003eRipara e rinforza i capelli danneggiati\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1136\" data-end=\"1170\"\u003e\n\u003cp data-start=\"1138\" data-end=\"1170\"\u003eDisciplina e elimina il crespo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1171\" data-end=\"1212\"\u003e\n\u003cp data-start=\"1173\" data-end=\"1212\"\u003eProtegge dal calore di phon e piastre\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1213\" data-end=\"1265\"\u003e\n\u003cp data-start=\"1215\" data-end=\"1265\"\u003eAumenta la lucentezza e la vitalità della chioma\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1266\" data-end=\"1294\"\u003e\n\u003cp data-start=\"1268\" data-end=\"1294\"\u003ePreviene le doppie punte\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1295\" data-end=\"1340\"\u003e\n\u003cp data-start=\"1297\" data-end=\"1340\"\u003eFacilita la piega e lo styling quotidiano\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TREND UP","offers":[{"title":"Default Title","offer_id":50955904352603,"sku":null,"price":7.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8400\/9307\/files\/Progettosenzatitolo-2026-01-08T142434.388.png?v=1769272067"},{"product_id":"olio-fico-dindia-per-capelli","title":"Trend Up Olio Fico D'India","description":"\u003ch3 data-start=\"73\" data-end=\"101\"\u003eBenefici del trattamento\u003c\/h3\u003e\n\u003cp data-start=\"103\" data-end=\"517\"\u003eTrattamento multifunzione dall’\u003cstrong data-start=\"134\" data-end=\"171\"\u003eeffetto setificante e rigenerante\u003c\/strong\u003e, ideale come \u003cstrong data-start=\"185\" data-end=\"212\"\u003edisciplinante pre-piega\u003c\/strong\u003e. La sua formula avanzata elimina le \u003cstrong data-start=\"249\" data-end=\"265\"\u003edoppie punte\u003c\/strong\u003e e l’\u003cstrong data-start=\"270\" data-end=\"288\"\u003easpetto spento\u003c\/strong\u003e, proteggendo i capelli dal \u003cstrong data-start=\"316\" data-end=\"354\"\u003ecalore di phon e strumenti a caldo\u003c\/strong\u003e. Nutre e idrata in profondità, donando \u003cstrong data-start=\"394\" data-end=\"418\"\u003elucentezza immediata\u003c\/strong\u003e e un efficace \u003cstrong data-start=\"433\" data-end=\"457\"\u003eeffetto anti-umidità\u003c\/strong\u003e per capelli morbidi, luminosi e perfettamente disciplinati.\u003c\/p\u003e\n\u003cp data-start=\"519\" data-end=\"543\"\u003e\u003cstrong data-start=\"519\" data-end=\"543\"\u003eBenefici principali:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"544\" data-end=\"797\"\u003e\n\u003cli data-start=\"544\" data-end=\"581\"\u003e\n\u003cp data-start=\"546\" data-end=\"581\"\u003eEffetto setificante e rigenerante\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"582\" data-end=\"623\"\u003e\n\u003cp data-start=\"584\" data-end=\"623\"\u003ePerfetto come disciplinante pre-piega\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"624\" data-end=\"658\"\u003e\n\u003cp data-start=\"626\" data-end=\"658\"\u003eElimina doppie punte e opacità\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"659\" data-end=\"692\"\u003e\n\u003cp data-start=\"661\" data-end=\"692\"\u003eProtezione termica dal calore\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"693\" data-end=\"725\"\u003e\n\u003cp data-start=\"695\" data-end=\"725\"\u003eIllumina e dona brillantezza\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"726\" data-end=\"758\"\u003e\n\u003cp data-start=\"728\" data-end=\"758\"\u003eNutre e idrata in profondità\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"759\" data-end=\"797\"\u003e\n\u003cp data-start=\"761\" data-end=\"797\"\u003eEffetto anti-umidità e anti-crespo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TREND UP","offers":[{"title":"Default Title","offer_id":50955942297947,"sku":null,"price":11.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8400\/9307\/files\/Progettosenzatitolo-2026-01-08T163145.402.png?v=1769272068"},{"product_id":"oxy-up-hair-cream","title":"Trend Up Oxy Up Hair Cream","description":"\u003ch3 data-start=\"69\" data-end=\"135\"\u003eEmulsione Ossidante Professionale per Colore e Decolorazione\u003c\/h3\u003e\n\u003cp data-start=\"137\" data-end=\"421\"\u003eEmulsione ossidante professionale studiata per \u003cstrong data-start=\"184\" data-end=\"226\"\u003eservizi di colorazione e decolorazione\u003c\/strong\u003e, formulata per garantire \u003cstrong data-start=\"252\" data-end=\"305\"\u003emassime performance tecniche e risultati uniformi\u003c\/strong\u003e. Assicura una miscela stabile e cremosa, migliorando l’efficacia del colore cosmetico e dei prodotti decoloranti.\u003c\/p\u003e\n\u003cp data-start=\"423\" data-end=\"449\"\u003e\u003cstrong data-start=\"423\" data-end=\"447\"\u003eBenefici principali:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"450\" data-end=\"665\"\u003e\n\u003cli data-start=\"450\" data-end=\"517\"\u003e\n\u003cp data-start=\"452\" data-end=\"517\"\u003eDona \u003cstrong data-start=\"457\" data-end=\"484\"\u003eomogeneità e lucentezza\u003c\/strong\u003e al colore e alla decolorazione\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"518\" data-end=\"565\"\u003e\n\u003cp data-start=\"520\" data-end=\"565\"\u003eMigliora le performance dei servizi tecnici\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"566\" data-end=\"615\"\u003e\n\u003cp data-start=\"568\" data-end=\"615\"\u003eAdatta a \u003cstrong data-start=\"577\" data-end=\"613\"\u003eprodotti in crema, polvere o gel\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"616\" data-end=\"665\"\u003e\n\u003cp data-start=\"618\" data-end=\"665\"\u003eRisultati professionali, uniformi e brillanti\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TREND UP","offers":[{"title":"10 vol- peroxide 3%","offer_id":50960695296347,"sku":null,"price":3.5,"currency_code":"EUR","in_stock":true},{"title":"20 vol- peroxide 6%","offer_id":50960695329115,"sku":null,"price":3.5,"currency_code":"EUR","in_stock":true},{"title":"30 vol- peroxide 9%","offer_id":50960695361883,"sku":null,"price":3.5,"currency_code":"EUR","in_stock":true},{"title":"40 vol- peroxide 12%","offer_id":50960695394651,"sku":null,"price":3.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8400\/9307\/files\/Progettosenzatitolo-2026-01-08T162511.166.png?v=1769272073"},{"product_id":"neturalup-wave-curl","title":"Trend Up Neutral'UP Wave \u0026 Curl Neutralizzante","description":"\u003ch3 data-start=\"73\" data-end=\"130\"\u003eNeutralizzante per Permanente con Proteine del Riso\u003c\/h3\u003e\n\u003cp data-start=\"132\" data-end=\"426\"\u003eNeutralizzante professionale per \u003cstrong data-start=\"165\" data-end=\"193\"\u003epermanenti e ondulazioni\u003c\/strong\u003e, formulato con \u003cstrong data-start=\"209\" data-end=\"230\"\u003eproteine del riso\u003c\/strong\u003e per creare ricci e onde durature nel pieno rispetto della fibra capillare. 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La sua formula avanzata garantisce un \u003cstrong data-start=\"233\" data-end=\"257\"\u003efissaggio istantaneo\u003c\/strong\u003e e una \u003cstrong data-start=\"264\" data-end=\"285\"\u003etenuta extraforte\u003c\/strong\u003e, mantenendo i capelli modellabili e lucenti senza residui.\u003c\/p\u003e\n\u003cp data-start=\"348\" data-end=\"374\"\u003e\u003cstrong data-start=\"348\" data-end=\"372\"\u003eBenefici principali:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"375\" data-end=\"548\"\u003e\n\u003cli data-start=\"375\" data-end=\"426\"\u003e\n\u003cp data-start=\"377\" data-end=\"426\"\u003eTenuta extraforte per ogni tipo di acconciatura\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"427\" data-end=\"462\"\u003e\n\u003cp data-start=\"429\" data-end=\"462\"\u003eFissaggio istantaneo e duraturo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"463\" data-end=\"499\"\u003e\n\u003cp data-start=\"465\" data-end=\"499\"\u003eAdatta a tutti i tipi di capelli\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"500\" data-end=\"548\"\u003e\n\u003cp data-start=\"502\" data-end=\"548\"\u003eFormula ecologica e rispettosa dell’ambiente\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TREND UP","offers":[{"title":"Default Title","offer_id":50956178522459,"sku":null,"price":7.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8400\/9307\/files\/Progettosenzatitolo-2026-01-08T170138.346.png?v=1769272172"},{"product_id":"cera-per-capelli-extra-strong-trend-up","title":"Trend Up Cera Per Capelli Extra Strong","description":"\u003ch3 data-start=\"65\" data-end=\"96\"\u003eCera Lucida Professionale\u003c\/h3\u003e\n\u003cp data-start=\"98\" data-end=\"331\"\u003eCera lucida ideale per \u003cstrong data-start=\"121\" data-end=\"161\"\u003emodellare e definire ciocche e punte\u003c\/strong\u003e con precisione. La sua formula professionale offre \u003cstrong data-start=\"213\" data-end=\"231\"\u003emassima tenuta\u003c\/strong\u003e e un \u003cstrong data-start=\"237\" data-end=\"255\"\u003eeffetto lucido\u003c\/strong\u003e naturale, per capelli disciplinati, definiti e brillanti tutto il giorno.\u003c\/p\u003e\n\u003cp data-start=\"333\" data-end=\"359\"\u003e\u003cstrong data-start=\"333\" data-end=\"357\"\u003eBenefici principali:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"360\" data-end=\"528\"\u003e\n\u003cli data-start=\"360\" data-end=\"387\"\u003e\n\u003cp data-start=\"362\" data-end=\"387\"\u003eEffetto lucido naturale\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"388\" data-end=\"432\"\u003e\n\u003cp data-start=\"390\" data-end=\"432\"\u003eMassima tenuta per un controllo perfetto\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"433\" data-end=\"491\"\u003e\n\u003cp data-start=\"435\" data-end=\"491\"\u003eDefinizione di ciocche, punte e dettagli dello styling\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"492\" data-end=\"528\"\u003e\n\u003cp data-start=\"494\" data-end=\"528\"\u003eAdatta a tutti i tipi di capelli\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TREND UP","offers":[{"title":"Default Title","offer_id":50956203786587,"sku":null,"price":6.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8400\/9307\/files\/Progettosenzatitolo-2026-01-08T170421.884.png?v=1769272172"},{"product_id":"pasta-ultra-modellante-per-capelli-trend-up","title":"Trend Up Pasta Ultra Modellante Per Capelli","description":"\u003cp data-start=\"224\" data-end=\"527\"\u003eLa \u003cstrong data-start=\"227\" data-end=\"265\"\u003eGUM Creative Hair Styling Trend Up\u003c\/strong\u003e è una \u003cstrong data-start=\"272\" data-end=\"306\"\u003epasta modellante professionale\u003c\/strong\u003e ideale per creare \u003cstrong data-start=\"325\" data-end=\"343\"\u003elook freestyle\u003c\/strong\u003e, dinamici e strutturati. Progettata per chi desidera \u003cstrong data-start=\"397\" data-end=\"432\"\u003emassimo controllo e definizione\u003c\/strong\u003e, offre un \u003cstrong data-start=\"443\" data-end=\"468\"\u003efissaggio extra forte\u003c\/strong\u003e che garantisce uno styling duraturo per tutta la giornata.\u003c\/p\u003e\n\u003cp data-start=\"529\" data-end=\"812\"\u003eLa sua texture lavorabile permette di modellare e definire i capelli con precisione, rendendola perfetta per \u003cstrong data-start=\"638\" data-end=\"688\"\u003eacconciature moderne, creative e destrutturate\u003c\/strong\u003e. Adatta a diversi tipi di capelli, è ideale sia per l’uso professionale in \u003cstrong data-start=\"764\" data-end=\"774\"\u003esalone\u003c\/strong\u003e sia per lo styling quotidiano a casa.\u003c\/p\u003e\n\u003ch3 data-start=\"814\" data-end=\"837\"\u003eBenefici principali\u003c\/h3\u003e\n\u003cul data-start=\"838\" data-end=\"1002\"\u003e\n\u003cli data-start=\"838\" data-end=\"865\"\u003e\n\u003cp data-start=\"840\" data-end=\"865\"\u003e\u003cstrong data-start=\"840\" data-end=\"865\"\u003eFissaggio extra forte\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"866\" data-end=\"884\"\u003e\n\u003cp data-start=\"868\" data-end=\"884\"\u003e\u003cstrong data-start=\"868\" data-end=\"884\"\u003eLunga durata\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"885\" data-end=\"927\"\u003e\n\u003cp data-start=\"887\" data-end=\"927\"\u003e\u003cstrong data-start=\"887\" data-end=\"927\"\u003eIdeale per look freestyle e creativi\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"928\" data-end=\"964\"\u003e\n\u003cp data-start=\"930\" data-end=\"964\"\u003e\u003cstrong data-start=\"930\" data-end=\"964\"\u003eDefinizione e controllo totale\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"965\" data-end=\"1002\"\u003e\n\u003cp data-start=\"967\" data-end=\"1002\"\u003e\u003cstrong data-start=\"967\" data-end=\"1002\"\u003eFormato professionale da 250 ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TREND UP","offers":[{"title":"Default Title","offer_id":50956238750043,"sku":null,"price":6.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8400\/9307\/files\/Progettosenzatitolo-2026-01-08T170559.806.png?v=1769272181"},{"product_id":"full-volume-spray","title":"Trend Up Full Volume Spray","description":"\u003ch3 data-start=\"66\" data-end=\"100\"\u003eFull Volume per Capelli Fini\u003c\/h3\u003e\n\u003cp data-start=\"102\" data-end=\"443\"\u003eI capelli fini spesso risultano \u003cstrong data-start=\"134\" data-end=\"158\"\u003edifficili da gestire\u003c\/strong\u003e e necessitano di \u003cstrong data-start=\"176\" data-end=\"196\"\u003eforza e sostegno\u003c\/strong\u003e. Grazie all’azione \u003cstrong data-start=\"216\" data-end=\"242\"\u003edell’Olio di Albicocca\u003c\/strong\u003e, questo trattamento \u003cstrong data-start=\"263\" data-end=\"288\"\u003erinforza e dona corpo\u003c\/strong\u003e ai capelli, rendendoli \u003cstrong data-start=\"312\" data-end=\"351\"\u003espessi, voluminosi e pieni al tatto\u003c\/strong\u003e. Ideale per chi desidera capelli più corposi, pieni di vitalità e facilmente modellabili.\u003c\/p\u003e\n\u003cp data-start=\"445\" data-end=\"471\"\u003e\u003cstrong data-start=\"445\" data-end=\"469\"\u003eBenefici principali:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"472\" data-end=\"640\"\u003e\n\u003cli data-start=\"472\" data-end=\"513\"\u003e\n\u003cp data-start=\"474\" data-end=\"513\"\u003eDona volume immediato ai capelli fini\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"514\" data-end=\"545\"\u003e\n\u003cp data-start=\"516\" data-end=\"545\"\u003eRinforza la fibra capillare\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"546\" data-end=\"590\"\u003e\n\u003cp data-start=\"548\" data-end=\"590\"\u003eCapelli corposi, spessi e pieni al tatto\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"591\" data-end=\"640\"\u003e\n\u003cp data-start=\"593\" data-end=\"640\"\u003eMigliora la gestibilità e facilita lo styling\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TREND UP","offers":[{"title":"Default Title","offer_id":52007528497499,"sku":null,"price":8.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8400\/9307\/files\/Progettosenzatitolo-2026-01-08T171519.110.png?v=1769277610"},{"product_id":"color-protective-shampoo-trend-up","title":"Trend Up Color Protective Shampoo","description":"\u003ch3 data-start=\"61\" data-end=\"147\"\u003eTrend Up Color Protective Shampoo – Protezione e Luminosità per Capelli Colorati\u003c\/h3\u003e\n\u003cp data-start=\"149\" data-end=\"563\"\u003eI capelli colorati tendono a \u003cstrong data-start=\"178\" data-end=\"214\"\u003eperdere intensità e brillantezza\u003c\/strong\u003e se non adeguatamente protetti. \u003cstrong data-start=\"246\" data-end=\"283\"\u003eTrend Up Color Protective Shampoo\u003c\/strong\u003e deterge delicatamente, preservando la \u003cstrong data-start=\"322\" data-end=\"354\"\u003evibrante tonalità del colore\u003c\/strong\u003e, mentre ripristina \u003cstrong data-start=\"374\" data-end=\"399\"\u003emorbidezza e setosità\u003c\/strong\u003e già dal primo lavaggio. Ideale per capelli trattati chimicamente o naturali, mantiene il colore vivo più a lungo e lascia i capelli lucenti, disciplinati e sani.\u003c\/p\u003e\n\u003cp data-start=\"565\" data-end=\"591\"\u003e\u003cstrong data-start=\"565\" data-end=\"589\"\u003eBenefici principali:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"592\" data-end=\"768\"\u003e\n\u003cli data-start=\"592\" data-end=\"638\"\u003e\n\u003cp data-start=\"594\" data-end=\"638\"\u003eProtegge e mantiene l’intensità del colore\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"639\" data-end=\"692\"\u003e\n\u003cp data-start=\"641\" data-end=\"692\"\u003eDeterge delicatamente senza danneggiare i capelli\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"693\" data-end=\"729\"\u003e\n\u003cp data-start=\"695\" data-end=\"729\"\u003eRipristina morbidezza e setosità\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"730\" data-end=\"768\"\u003e\n\u003cp data-start=\"732\" data-end=\"768\"\u003eDona lucentezza e capelli luminosi\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TREND UP","offers":[{"title":"Default Title","offer_id":52007633584475,"sku":null,"price":6.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8400\/9307\/files\/Progettosenzatitolo-2026-01-08T171939.828.png?v=1769277666"},{"product_id":"color-protective-conditioner-trend-up","title":"Trend Up Color Protective Conditioner","description":"\u003ch3 data-start=\"77\" data-end=\"119\"\u003eShampoo Protezione Colore – Trend Up\u003c\/h3\u003e\n\u003cp data-start=\"121\" data-end=\"538\"\u003eProteggi e valorizza i tuoi capelli colorati con \u003cstrong data-start=\"170\" data-end=\"208\"\u003eTrend Up Shampoo Protezione Colore\u003c\/strong\u003e, arricchito con \u003cstrong data-start=\"225\" data-end=\"259\"\u003eestratto di Vitis Vinifera Bio\u003c\/strong\u003e e \u003cstrong data-start=\"262\" data-end=\"276\"\u003eNoce Verde\u003c\/strong\u003e. La sua formula \u003cstrong data-start=\"293\" data-end=\"310\"\u003eantiossidante\u003c\/strong\u003e aiuta a preservare l’intensità del colore, prevenendo lo sbiadimento e donando \u003cstrong data-start=\"390\" data-end=\"415\"\u003elucentezza e vitalità\u003c\/strong\u003e ai capelli. Deterge delicatamente, mantiene la fibra capillare sana e lascia i capelli morbidi, disciplinati e luminosi.\u003c\/p\u003e\n\u003cp data-start=\"540\" data-end=\"566\"\u003e\u003cstrong data-start=\"540\" data-end=\"564\"\u003eBenefici principali:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"567\" data-end=\"788\"\u003e\n\u003cli data-start=\"567\" data-end=\"619\"\u003e\n\u003cp data-start=\"569\" data-end=\"619\"\u003eProtegge il colore dai danni e dallo sbiadimento\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"620\" data-end=\"693\"\u003e\n\u003cp data-start=\"622\" data-end=\"693\"\u003eEffetto antiossidante con estratto di Vitis Vinifera Bio e Noce Verde\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"694\" data-end=\"744\"\u003e\n\u003cp data-start=\"696\" data-end=\"744\"\u003eDona lucentezza e vitalità ai capelli colorati\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"745\" data-end=\"788\"\u003e\n\u003cp data-start=\"747\" data-end=\"788\"\u003eDeterge delicatamente senza appesantire\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TREND UP","offers":[{"title":"Default Title","offer_id":52007697351003,"sku":null,"price":5.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8400\/9307\/files\/Progettosenzatitolo-2026-01-08T172043.464_73d777db-e142-467d-b369-ce70a0c33e19.png?v=1769277674"},{"product_id":"spray-lucidante-e-antiumidita-light-up-trend-up","title":"Trend Up Spray Lucidante e Anti umidità' - Light Up","description":"\u003ch3 data-start=\"75\" data-end=\"121\"\u003eSpray Brillante Effetto Extra Luminosità\u003c\/h3\u003e\n\u003cp data-start=\"123\" data-end=\"475\"\u003eLo \u003cstrong data-start=\"126\" data-end=\"170\"\u003eSpray Brillante Effetto Extra Luminosità\u003c\/strong\u003e è un trattamento professionale ultraleggero, adatto a \u003cstrong data-start=\"225\" data-end=\"252\"\u003etutti i tipi di capelli\u003c\/strong\u003e. Dona \u003cstrong data-start=\"259\" data-end=\"281\"\u003elucentezza intensa\u003c\/strong\u003e, protegge dai fattori esterni e valorizza ogni acconciatura senza appesantire la fibra capillare. Perfetto per un finish luminoso e setoso, che lascia i capelli visibilmente sani e brillanti.\u003c\/p\u003e\n\u003cp data-start=\"477\" data-end=\"503\"\u003e\u003cstrong data-start=\"477\" data-end=\"501\"\u003eBenefici principali:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"504\" data-end=\"662\"\u003e\n\u003cli data-start=\"504\" data-end=\"552\"\u003e\n\u003cp data-start=\"506\" data-end=\"552\"\u003eAumenta la brillantezza naturale dei capelli\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"553\" data-end=\"586\"\u003e\n\u003cp data-start=\"555\" data-end=\"586\"\u003eProtegge dagli agenti esterni\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"587\" data-end=\"625\"\u003e\n\u003cp data-start=\"589\" data-end=\"625\"\u003eFormula professionale ultraleggera\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"626\" data-end=\"662\"\u003e\n\u003cp data-start=\"628\" data-end=\"662\"\u003eAdatto a tutti i tipi di capelli\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TREND UP","offers":[{"title":"Default Title","offer_id":52007774552411,"sku":null,"price":8.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8400\/9307\/files\/Progettosenzatitolo-2026-01-08T173018.321.png?v=1769277680"},{"product_id":"up-color-colorazione-in-crema-trend-up-100ml","title":"Trend Up Color 100ml","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTinta Capelli Professionale in Tubo – Colore Intenso e Lunga Durata\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eScopri la nuova tinta capelli professionale in tubo, ideale per ottenere un colore brillante, uniforme e di tendenza direttamente a casa o in salone. Grazie alla sua formula avanzata in crema, garantisce una copertura totale dei capelli bianchi e un risultato naturale, luminoso e duraturo.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eArricchita con ingredienti nutrienti come cheratina, oli e attivi protettivi, questa colorazione rispetta la fibra capillare, lasciando i capelli morbidi, setosi e visibilmente sani. 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